Find good keywords? Very simple I know my keywords! This is the very typical answer I get when I’m hired to optimize a website. They already know this keywords or at least they believe it .
What is a KEYWORD? In the dictionary I read :” a significant word from a title or document that is used as an index to content”.
Very interesting a keyword is one word, but don’t we usually type more words in Google to find what we are looking for? Right in fact we should reformulate our title : Finding
good keywords an good key phrases.
In the search engine world we are used to improperly define a keyword the phrase that we type in the search engine text box.
A key phrase is often a sum of keywords and other generic connecting words.
Now that we defined what a keyword is, how we must decide which are the right good keywords for our website.
First of all we need to make a distinction and decide what is the focus of our web site. Do we want traffic or we are looking for targeted traffic?
The distinction is very important and very likely you will answer that you are looking for targeted traffic. Users are interested in what you are selling, discussing or whatever is the focus of your website.
Let’s first of all analyse the behaviour of a user when he performs a search.
Usually the user starts searching something very generic, just to understand if what he is looking for exists or if he spells it correctly. Then when he finds millions or hundreds of thousand results he does not even click. At least he clicks a couple of results but he is not happy of what he finds.
So he starts restricting the search engine query using more and more a longer keyword phrases.
At the same point he will start finding the results he was looking for and at this point he will start appreciating the results he has found.
The websites he opens get targeted traffic from this user.
Very likely he will choose one of those sites for his original purpose which could have been to buy something or more simply to get some information.
(Please compare your typical behaviour when you perform a search query and ask yourself if you can reflect you in this picture)
In conclusion very often a generic keyword will not bring to your website users really interested in your activity. Very likely they will be random users that clicked a generic search engine result. They will very likely not find what they were looking for and they will reformulate their search engine query to restrict the results.
The question could be why a website should hount for traffic and not simply targeted traffic? Well there are plenty of reasons, the more likely are:
Anyway whatever you are looking for traffic, targeted traffic or both you must start form a good keyword strategy.
When you are planning a search engine optimization for organic results you should
how often a keyword was searched by users in an given period of time.
how difficult it is to position a keyword in the search engine results.
There are a lot of tools available in the web that would help you in your good keywords search.
The most known and more useful are
Please use our free tool that we have developed that measure the real difficulty for a keyword to perform on search engines.